3.12.09 ANDREA FEROLLA

10.12.09 ANDREA FEROLLA

+

http://adsoftheworld.com/

http://www.stbride.org/

http://www.admanagement.com/

http://www.whynotassociates.com/

http://tigerprint.typepad.com/tigerprint/advertising/

http://www.wix.com/art/website

http://www.selfservicemagazine.com/

http://www.artandcommerce.com/AAC/C.aspx?VP=Mod_StaticPage.StaticPage_VPage&SP=home&HN=T

28.11.09 ELEONORA SPAGNUOLO

ESERCITAZIONE SUL BRIEF ANNUAL REPORT

Obiettivo: 

Sviluppare una proposta di copertina per l’Annual Report 2009 di una a scelta tra tre aziende: NanoGen, Ralph Lauren o CocaCola Company.  

Tempistica di lavoro:

9.30-10.00: Assegnazione brief

10.00-11.30: Ricerca su azienda, settore, concorrenti, materiali per strada creativa

11.30-12.30: Esposizione ricerca e strade creative al gruppo

12.30-13.30: Pausa pranzo

14.30-16.00: Sviluppo strade creative, realizzazione bozze di una/due proposte

16.00-17.30: Presentazione bozze al gruppo e discussione finale

Aziende:

a) NanoGen

Nanogen Inc. is a leading provider of molecular diagnostics. The Company is seeking to establish the NanoChip(R) Molecular Biology Workstation as the standard platform for the detection of genetic mutations and to develop applications for future clinical use.

http://www.nanogen.com/

b) Ralph Lauren

Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

http://www.ralphlauren.com/

c) Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks.

http://www.cocacola.com/

27.11.09 MARCO VALENTE

COMUNICARE IL LUSSO
http://www.youtube.com/watch?v=j83A2XSHA3I



1992 Giorgio Armani commercial directed by David Lynch 
Art direction by The Seventh Letter
http://www.youtube.com/watch?v=-650fCLMEco 
http://www.youtube.com/watch?v=fONey2pQU_8
http://www.youtube.com/watch?v=r5I8ux7bSWU


TESTIMONIAL
Allusione semantica
Testimonial in secondo piano


DESESPEREMENT


Transfert
Film aperto
Arte e citazione colta

FUTURO e IPERFUTURO

TECNOLOGIA

Philips 

Diesel

http://www.youtube.com/watch?v=V5OP3GMWWnY

TRIBU CLAN TOTEM

I POD

http://www.youtube.com/watch?v=NlHUz99l-eo

HAVAIANAS

PROVOCAZIONE  ECCESSO TRASGRESSIONE
http://www.youtube.com/watch?v=bPyHshzFlfI

26.11.09 ANDREA FEROLLA

http://www.alitalia.com/IT_IT/
http://www.alitalia.com/IT_IT/your_travel/milano-roma/index.aspx?WT.ac=HP_Milano_Roma

http://www.frette.com/
http://www.culti.it/ita/movie02.htm
http://www.sanpellegrino.com/index.html
http://www.illy.com/wps/wcm/connect/it/illy/
http://www.prosciuttodiparma.com/


http://www.10corsocomo.com/


http://www.colette.fr/


Jean-Paul Goude

Jean-Paul Goude (born 1940) is a French graphic designer, illustrator, photographer and advertising film director. He created several well-known campaigns for brands such as Perrier, Citroën andChanel.



http://www.youtube.com/watch?v=bZ5a2JH_BVE 

http://www.youtube.com/watch?v=Qo5CTHvnvfI
http://www.youtube.com/watch?v=oOSnA7alx6c

http://www.hotelcostes.com/



http://www.thombrowne.com/

Farmacia di Santa Maria Novella

L'Officina Profumo-Farmaceutica di Santa Maria Nuova, o Farmacia di Santa Maria Novella, si trova in via della Scala a Firenze, in una parte del complesso conventuale di Santa Maria Novella. Oggi è ritenuta la farmaciapiù antica di tutta Europa, attiva senza soluzione di continuità da quasi 4 secoli, nonché uno degli esercizi commerciali più antichi in assoluto.

Ortigia

http://www.ortigia-srl.com/shop/uk/ 

http://www.magnumalgida.it/ 
http://www.casablanca.it/



http://www.paolofichera.com/

http://www.suite19.it/

http://www.officinefarneto.it/

http://www.unilever.it/

18.11.09 MARCO VALENTE

METAFORA


una figura retorica che implica un trasferimento di significato. Si ha quando, al termine che normalmente occuperebbe il posto nella frase, se ne sostituisce un altro la cui "essenza" o funzione va a sovrapporsi a quella del termine originario creando, così, immagini di forte carica espressiva. Differisce dalla similitudine per l'assenza di avverbi di paragone o locuzioni avverbiali ("come").



CATACRESI


o abusio è una figura retorica ormai normalizzata, impiegata per designare qualcosa per cui la lingua non offre un termine specifico. Si tratta soprattutto di antiche metafore e metonimie non più avvertite come tali.



"il collo della bottiglia"





-PERSONIFICAZIONE E AUTONOMASIA


-GIOCHI LINGUISTICI


Straniamento Sorpresa Subcodice




TOPOS


Luoghi comuni
Citazioni




THE UNITED COLOURS OF JOHN FORD
http://www.bandt.com.au/news/be/0c03fdbe.asp 




COSTRUZIONE DI UN FILM PUBBLICITARIO


*
CHARITY RESTAURANT


- Oggi in questo risorante serviamo primo secondo e terzo mondo-




PUBBLICITA' COMPARATIVA


IL BUGIARDINO
è il nome con cui comunemente viene chiamato il foglietto illustrativo allegato ai medicinali contenente posologia, modalità d'uso ed effetti indesiderati.



COMUNICARE IL LUSSO


*percezione del lusso


TRASGRESSIONE
                                    SUPERFLUO
                                                                  RAFFINATO
MODA             NON DUREVOLE                                   COSTOSO       PREZIOSO


          SFARZOSO                        RARO            ESCLUSIVO         QUALITA'


RICONOSCIBILITA'                       INNOVAZIONE            EFFIMERO         STATUS


                                 INDIVIDUALITA'                     DISTINZIONI       GERARCHIE SOCIALI




FILM
http://www.youtube.com/watch?v=QlyqGmPXgBI 
http://www.youtube.com/watch?v=VArpLbTaZFY&feature=related

23.11.09 MARCO REINA

Cos'è il sound design?

Il termine "Sound design" è stato introdotto nel cinema da Francis Ford Coppola con Apocalypse Now.

Una disciplina bistrattata per molti versi in Italia.

La vastità delle applicazioni:

Musica, Pubblicità, la TV, il cinema, luoghi commerciali (Buddha Bar, Café del Mar), sfilate, etc...

È la risposta al fatto che l'udito è uno dei cinque sensi e non va ignorato o preso sotto gamba.

Il mio intento è di portare a livello di coscienza ciò che spesso si ferma ad un livello di subcoscienza. Di portare alla luce alcuni meccanismi.

Il sound design ha una base psicologica. Esiste una teoria dei colori, perché non dovrebbe esisterne una dei suoni.

Test

La grammatica musicale.

L'evoluzione del suono.

La musica black e il rock > Footloose > Ritorno al futuro (Van Halen) > Il juke-box con una traccia di silenzio.

LOGO CONTEST

The Global Water Operators’ Partnership Alliance:

Guiding Principles

I. Background

A key recommendation of the “Hashimoto Action Plan” announced by the United Nations Secretary General’s Advisory Board on Water and Sanitation (UNSGAB) was the establishment of a global mechanism to promote Water Operators Partnerships. The Hashimoto Action Plan includes the following principles for water operator partnerships:

“The operators who deliver water services need help. Publicly owned and managed water operators currently provide more than 90 percent of the world’s piped water, and even small managerial improvements could yield major benefits. The Board recommends a new mechanism – water operators’ partnerships. This would be a structured programme of cooperation among water operators, based on mutual support and a not-for-profit basis.

Cooperation between water operators, or Water Operators Partnerships (WOPs), can be a useful mechanism for providing support for capacity building of public water operators. Given the preponderance of public sector undertakings, it is envisaged that most operating partnerships will be between public operators. However, we do not exclude private sector operators, non-governmental organizations (NGOs), or those who can contribute to the performance of public water undertakings on a not-for-profit basis.”

II. The Concept

The Global WOPs Alliance (GWOPA) wants to facilitate and to promote the building of partnerships to improve the performance of public water and sanitation operators at the technical, institutional and social level, and improve the prospects of meeting the water and sanitation related MDGs.  To achieve this, it requires an approach that ensures that it is owned and managed by public utility operators and implemented in a structured, integrated and consistent manner, to support and monitor the performance.

III. Guiding Principles for the Global WOPs Alliance

Complying with the Hashimoto Action Plan text and spirit, the GWOPA includes not-for-profit partnerships established between water operators. Activities under the umbrella of the GWOPA will be guided by the following Guiding Principles:

Inclusiveness: The Global WOPs Alliance shall be as inclusive as possible and reach out to all stakeholders in the water supply and sanitation sector including public and private water operators, non-governmental organizations and representatives of civil society, academia, and private sector players at the global, regional, and national levels. 

Non-profit based partnerships: Funding of partnerships – under a broad spectrum of collaborative arrangements including “twinning” of utilities – should recover direct costs only without any profit of any sorts for any participating party. This principle should be followed whenever funding is secured through the Global WOPs Alliance.

Mutuality of benefit: Mutuality of benefit should always be promoted whenever possible in implementing “twinning” and other activities of exchange of experience and expertise among utilities. Such mutuality shall be used as an incentive, whenever possible, for utility cooperation on non-profit basis. 

Learning from the Past and Others: The Global WOPs Alliance seeks to draw lessons and learn from past experiences to promote best practices for utility partnerships and capacity building.

Supporting WOPs Processes Worldwide: The Global WOPs Alliance shall not seek to recreate, but to reinforce, efforts worldwide to strengthen mutual exchange between water operators. In this sense, the Global WOPs Alliance supports all national, regional and global initiatives that champion WOPs activities and principles.

Fostering Sustainable Change: The Global WOPs Alliance shall support efforts to build lasting positive change within water utilities using mechanisms that are increasingly independent of external financial support.

Building a Culture of Solidarity: The Global WOPs Alliance shall embrace and promote a spirit of solidarity and mutual support between water operators and all sector actors working towards the goals of the Alliance.

English 

Logo Contest 

All are invited to our logo contest, which is organized for the purposes of disseminating the concept of Global Water Operators’ Partnerships Alliance widely at the global level and raising awareness on the importance of Water Operators’ Partnerships. 

Contest rules

The logo must incorporate the logotype “Global Water Operators’ Partnerships Alliance.” The design should be four colors, and also produce a black/white version. It should be accompanied by a brief [60 words] description in English. It must be new and, can be submitted by a group or organization. UN staff are excluded. 

1. How to enter 

Entry should be made by e-mail to  HYPERLINK "mailto:logo.wateroperators@unhabitat" logo.wateroperators@unhabitat and include: 1) Full Name, 2) Occupation, 3) E-mail Address, and 4)Telephone Number. 

• Formats accepted: bmp, gif and jpeg Compressed file should be ZIP. 

• The design image size should be 15cm*15 cm at a resolution of at least 72dpi. 

• The size of the attached file should be less than 1.5MB. 

• Fonts should be outlined. 

2. Entry period 

From August 25 to 31 December 2009 (Extended from 31 October 2009)

3. Announcement of the winner 

World Urban Forum 5 on 22-26 March 2010 in Rio de Janeiro 

4. Prize 

US$ 3000

5. Selection process 

20 works will be selected as preliminary finalists. The panel of judges comprising representatives from the Global Water Operators’ 

Partnerships 

Alliance Steering Committee, designers and water experts will select 3 

finalists, from which the Global Water Operators’ Partnerships Alliance Steering Committee will make a final decision on the winner at its 3rd Steering Committee Meeting to be held on 21 March, 2010 in Rio de Janeiro. 

Note 

Copyright of the winning entry will belong to the Global Water Operators’ Partnerships Alliance Secretariat 

Entries submitted will not be returned. 

The selected works might be reworked by professional designers to prepare it for use.