Obiettivo:
Sviluppare una proposta di copertina per l’Annual Report 2009 di una a scelta tra tre aziende: NanoGen, Ralph Lauren o CocaCola Company.
Tempistica di lavoro:
9.30-10.00: Assegnazione brief
10.00-11.30: Ricerca su azienda, settore, concorrenti, materiali per strada creativa
11.30-12.30: Esposizione ricerca e strade creative al gruppo
12.30-13.30: Pausa pranzo
14.30-16.00: Sviluppo strade creative, realizzazione bozze di una/due proposte
16.00-17.30: Presentazione bozze al gruppo e discussione finale
Aziende:
a) NanoGen
Nanogen Inc. is a leading provider of molecular diagnostics. The Company is seeking to establish the NanoChip(R) Molecular Biology Workstation as the standard platform for the detection of genetic mutations and to develop applications for future clinical use.
http://www.nanogen.com/
b) Ralph Lauren
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.
http://www.ralphlauren.com/
c) Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks.
http://www.cocacola.com/
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