ACCOUNTING
http://www.landor.com/index.cfm?bhcp=1
advertising media investiment managment information insight
BUSINESS STRATEGY STRATEGIC RIGOR CREATIVITY
* LINEE GUIDA
PRODUCTS ARE BUILT IN THE FACTORY, BRANDS ARE CREATED IN MIND.
BRAND ARCHITECTURE
BRAND IDENTITY
LOOK AND FEEL
PACKAGING
BRAND ENVINROMENTS
DIGITAL
*cosmetic food
*branding green
IN HOC SIGNO VINCES
Costruzione del logo- simboli elementari - significati
COLORE
Simbolismo culturale
STEMMA
BRANDING
è un marchio forte quello di spiccata originalità e notevole capacità distintiva...
FACILE DA PRONUCIARE TRADURRE RICONOSCERE
NAMING
Network internazionale
PRODUTTORI CONSUMATORI CANALI
CASE HISTORY
MULLER
*COSTUMER JOURNEY
*MATERIALE BTL
CONSUMER INSIGHT SPECIAL DIFFERENCE BENEFIT ATTRIBUTES
VISUAL MOOD
CASE HISTORY
BRITISH PETROL
http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055
DANMS BOOTS
http://www.youtube.com/watch?v=k6z3bGILwMg
MARTIN MARGIELA
http://www.maisonmartinmargiela.com/en/index2.html
NESPRESSO
http://www1.nespresso.com/precom/home_it_it.html?&nedlogin=
COLETTE
http://www.colette.fr/
LUSSO
*etimologia
Comitè Colber
Altagamma
Walpole
BOOK
 | L'ESPERIENZA DEL LUSSO Mondi, mercati, marchi Corbellini - Saviolo |
CARATERISTICHE BRAND DI LUSSO
DREAM FACTOR PREZZO ELEVATO ORIGINALITA' INNOVAZIONE LEADERSHIP
UNICITA' ECCEZIONALITA' QUALITA' SENZA COMPROMESSI DISTRIBUZIONE SELETTIVA SERVIZIO IPERQUALIFICATO COMUNICAZIONE D'ELITE
PREMIUM
NELLY RODY
http://www.nellyrodi.fr/
NET JETS
http://www.netjets.com/
NAPKIN
http://www.napkin.it/compressed-pleasure/homehome/?lang=it
*BABY BOOMER
NEW SENIOR
RUSSIA CINA INDIA
BRAND STRETCHING
DEMOCRATIZAZZAZIONE DEL LUSSO
TREND
*SERIE LIMITATA
*ACCESSORIO
*ME & MYSELF
HOTELLERIE
http://www.viktor-rolf.com/dispatch.htm
http://www.banyantree.com/bangkok/facilities/dining/vertigo.html
PACKAGING TRENDS
*GREEN
http://www.frenchrabbit.com/
http://www.cascadegreen.com.au/default.aspx
http://www.macs.co.nz/
http://www.tesco.com/
http://design-milk.com/happy-pills/
LIGHTHEARTED
| Adj. | 1. | lighthearted - carefree and happy and lighthearted; "was loved for her blithe spirit"; "a merry blithesome nature"; "her lighthearted nature"; "trilling songs with a lightsome heart" |
BOLD EXPRESSION - iconicity
SHOW- don't tell
HANDMADE
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